I need your help.
Branding a project is among the most important actions a project manager can do. It gives the product a personality, and creates a culture where there was none. If conceived before major work is done, a brand name can define the trajectory of the project. This is a mixed blessing, however. I’ve seen too many products that were inspired by an imaginative name rather than an innovative idea. On the other hand, if conceived after major work is done, a brand name must define a hitherto nameless product, a product with an already evolved and mature personality. Naming such a project is almost an act of hubris.
This is my dilemma. The software that drives the Mozilla Digital Memory Bank needs a name. Basically it is an online repository for digital material. It was designed specifically to drive the Center’s line of Digital Memory Banks, projects that collect, present, and preserve testimonials and files from online users. However, it uses a generalized approach to collecting and storing data and metadata, meaning it can be adapted to the particular needs of almost any online collecting project. It is the younger, more streamlined sibling of ADAM, the Center’s first digital archiving software. There are more details, such as geolocation, categories, and a powerful administrative interface, but I’m sure you get the picture.
Unfortunately I did not have the foresight to name this product before or during development, and I am having trouble coming up with a suitable name. Considering my description of the software and your experience with the Mozilla Digital Memory Bank, what would YOU name this product?
I appreciate your input.
~ Jim Safley